SEM & Paid Ads
Run Honestly
We run the ads: Google Ads, Microsoft Advertising (Bing), and ChatGPT. Each month we give the numbers 30 minutes and say what they actually mean. When the ads are paying you back, we keep going. When they could do better, we tell you the changes we would make. When a platform is a bad fit for your business, we say so, and we agree with you.
If the Ads Are Not Paying, We Will Not Push You to Stay
A typical agency makes money while your spend continues, so the advice you hear is to wait longer or raise the budget. We would rather keep your trust than keep your ad budget.
Every month includes a 30-minute review. We look at the money that went out, what came back, and where it came from, then tell you plainly which of three places you are in.
Two or three months
The first month rarely has enough data for a real judgment. We recommend two or three months before anyone decides. That is a recommendation, not a contract.
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It is working
Then it stays running, and we keep tuning it.
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It can do better
We show the changes we would make, such as keywords to cut, ads to rewrite, or budget moved between platforms, and we say why.
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It is not paying back
Then we agree with you. Some platforms do not fit some businesses, and we would rather say that than keep billing you.
What We Handle
Three ad platforms, set up and managed, plus the tracking that tells you whether any of them works.
Google Ads
Search campaigns, built and managed: your keywords, your ad copy, your bids, and negative keywords that keep the ads off searches that will never turn into customers.
Microsoft Advertising (Bing)
Your campaign runs here too, for people who search on Bing instead of Google.
ChatGPT Ads
Ads that appear in ChatGPT when someone asks about the kind of work you do. We run them for our own business and for clients.
Tracking Conversions
Before any dollar is spent, we set up tracking so a form submission or a phone tap counts, and only a real one. Without it, nobody can say whether the ads work.
The Dashboard
A login to our client dashboard, with spend, clicks and leads by platform. You get that login even if we did not build your website.
Daily Spend Check
Our system checks spend on each platform every day and flags anything off pace, so a runaway budget is caught early.
Two Plans, Month to Month
One flat monthly fee covers Google Ads, Microsoft Advertising (Bing) and ChatGPT, whether you run one, two, or all three.
On a Forged Site
$149.99/mo
For businesses that are on a Forged Site. Tracking and site connections are already built in, so setup on our side is lighter, and the price reflects it.
No Forged Site yet? See what one is.For Any Other Website
$199/mo
WordPress, Wix, Shopify, Squarespace, or a site maintained by someone else. The difference is the prep: conversion tagging, connecting your ad accounts and analytics, and the site updates required so we can pull your numbers.
Included with both
- Google Ads, Microsoft Advertising (Bing) and ChatGPT: any one, two, or all three
- Setup of campaigns, then ongoing management
- Conversion tracking set up and checked
- A 30-minute review with you every month
- A client dashboard login
- Month to month. Cancel in any month, and it takes effect at the end of that billing month
Ad spend is separate. Google, Microsoft and OpenAI bill your card directly, and the ad accounts are in your name, so you keep them if you leave. The fee is only for managing the accounts. Nobody can honestly promise results from ads, and we do not.
From Your Accounts to Your Monthly Review
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You own the accounts
The Google, Microsoft and ChatGPT ad accounts are yours. You invite us in. Ad spend goes on your card, never on ours.
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Tracking comes first
We set up conversion tracking and confirm it catches real submissions before a campaign goes out.
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Then we build and launch
We build the campaigns and launch them on the monthly budget you set, platform by platform.
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Then the monthly review
Thirty minutes together, each month: spend, what came back, and our honest read on the next move.
Want a Straight Read on the Ads?
Tell us what you run today, or what you are considering. We will reply with what we would do, and what that work costs.