Corporate Brochures, Business Cards & Flyers
Our list begins with the corporate identity kit since it is always the first thing that comes to mind when people think about branding. Although corporate identity packages lack the luster of other branding campaigns, they have the huge repetition necessary for a strategy to succeed. Business cards, letterhead, envelopes, brochures, and presentation directories are also included in a comprehensive brand branding kit. The value in a brand branding kit is that it bears your company’s logo and communicates your message on any item of communication you send to clients.
Direct Mail marketing
Direct-mail promotions deliver your post directly to your consumers’ inboxes. Direct mail can take the form of plain postcards and flyers or it can take the form of 80-page catalogs and multi-part sales letter bundles. Effective messaging that keeps the business at the forefront of consumers’ minds can be accomplished by direct-mail repetition; just because a prospect does not respond to your initial direct-mail piece does not mean that subsequent mailings will not serve as reinforcers. In brief, the more often you mail (without going overboard), the greater the likelihood that each subsequent mailing would receive a favorable response rate.
Press releases should be reproduced on business letterhead and circulated to the appropriate media outlets. Press releases are effective promotional vehicles because they have independent third-party feedback and the opportunity to meet people you didn’t know existed.
Displays for point-of-sale
Convenient take-out Since they are picked up and brought home willingly, point-of-sale shows such as a coupon book, brochure, or even a menu will bolster the branding efforts. Another way to use point of sale is to sponsor a charity by a retail store that requests a small donation from shoppers in exchange for their names being painted on die-cut shapes and stuck to the wall for us to see. All you have to do is include the printed cutouts and customize a portion of them with your company’s name and logo. Not only will the name be popular, but it will also show the company’s kindness and goodwill, which will help you win new customers.
Stickers have the most enjoyable and perhaps the most innovative branding opportunities. You can stick personalized stickers on just about everything — notebooks, car bumpers, toilet stalls, floors, walls, curtains, mirrors, and file cabinets. If you can create an attractive sticker that consumers would like to keep, much better. Occasionally, businesses will give out stickers to children at parades that feature an adorable saying with their slogan or company name underneath.
Would you want people to look at you every day of the year? Distribute complimentary calendars to the clients. This is one of the most straightforward and successful promotional tactics mainly because calendars have inherent meaning — people want to be coordinated.
Sponsoring an event with banners is an excellent way to bring the brand in front of hundreds or thousands of prospective buyers at once. This can be a rock concert, a circus, a sporting event, or some other gathering of the target audience. It is important not to skimp on products while planning a branded marketing strategy. This is true with all printed promotional materials, as your buyers will associate the quality of your promotional items with the quality of your company. Ascertain that you work with a printer such as Idea Forge that provides the highest-quality paper grades, inks, finishes, and state-of-the-art printing presses to ensure that your business makes the best impression possible.