Meet Catori
Your AI SEO Agent
Continuous search performance monitoring, schema validation, indexation auditing, and monthly reporting for every IFS maintenance-plan client. Catori watches what your team misses, because AI search is moving too fast for any human to track alone.
Meet Catori
Ninety seconds with your AI SEO agent. Monthly SEO auditing, AI-search readiness, and the reports that keep your site visible.
Catori watches search.
Catori is one of our two in-house AI agents dedicated to keeping your site healthy between design engagements. Where Vigil watches compliance, Catori watches search.
Every month, Catori runs a full-site analysis:
Google Search Console deep dive
Impression trends, click-through rate shifts, new ranking keywords, lost ranking keywords, indexation issues, page-level performance anomalies.
Google Analytics 4 analysis
Traffic source shifts, conversion path changes, content performance, audience behavior patterns.
Schema markup validation
Every page's structured data checked against Google's current requirements, flagged for drift as schema evolves.
AI-search readiness audit
Are pages being written in a way that AI search engines (SGE, Perplexity, ChatGPT, Claude) can parse and cite? Catori checks heading structure, factual specificity, and citation-worthiness.
Indexation health
Pages that should be indexed and aren't, pages that are indexed and shouldn't be, canonical drift, sitemap-vs-actual gaps.
Lighthouse SEO scoring
Per-page SEO scores tracked month-over-month, with flagged regressions.
Competitive keyword gap analysis
Where competitors are ranking for relevant keywords that you're not.
Delivered to Your Client Portal
Every maintenance-plan client gets Catori's monthly SEO report delivered automatically to client.idfs.ai, your dedicated client portal. The report includes:
- ✓Executive summary you can read in two minutes
- ✓Detailed findings by category
- ✓Prioritized recommendations with effort-vs-impact scoring
- ✓A diff from last month's report (what improved, what regressed, what's new)
- ✓Direct actions Catori has already taken on your behalf (when applicable)
Reports you can actually read.
Catori writes in plain English, not SEO jargon. You don't need a search strategist to understand what changed and what to do about it.
How Catori Plugs Into the Rest of the IFS Stack
Catori doesn't work in isolation. Her findings flow directly into the rest of the IFS AI family:
DraftDash
Receives Catori's content-gap analysis and uses it to suggest new topic clusters to publish.
Vigil
Coordinates with Catori to handle SEO-adjacent compliance issues (alt text, heading structure, semantic HTML).
MOG
Receives Catori's technical-fix recommendations (redirects, schema updates, canonical corrections) and executes them on your site during your maintenance cycle.
Thea
Uses Catori's keyword and topic findings to plan your editorial calendar.
Included With Most Maintenance Plans
Catori is included automatically for all clients on:
- ✓Small Business or higher WordPress, WooCommerce, or Forged Site maintenance plans
- ✓Professional plus tier maintenance on any CMS platform
- ✓ADA/WCAG Certified edition clients (bundled with the compliance maintenance tier)
Catori's monthly reporting is available a-la-carte for clients on lower maintenance tiers or no maintenance plan. Contact us for rates.
About AI SEO
Catori is an extraordinarily capable AI agent, and she ships real improvements every month. She is not a replacement for deep strategic SEO consulting when your business needs that. What she is: a tireless auditor who catches the 90% of issues a human strategist would eventually notice, months before a human strategist would notice them, at a cost that makes monthly coverage affordable for small businesses. For strategic campaigns, topic expansion decisions, and competitive positioning work, we pair Catori's analysis with our human strategy team on Professional+ engagements.