Blacksmith forging at an anvil representing Eric Donnell founder and lead developer at Idea Forge Studios
Our Team

Eric Donnell
Founder & Lead Developer

From chemistry labs to code editors -- building digital experiences for clients across the globe since 2011.

Background

The Story Behind the Forge

Eric Donnell started Idea Forge Studios in 2009 and incorporated it as Idea Forge Studios LLC in 2011, a web design, e-commerce, and internet marketing firm. Eric has worked with every company size and industry type over the last 17 years. He obtained a BS in Chemistry and a BS in Computer Science from East Stroudsburg University.

After six years of experience as a chemist, he pursued a different path and started his firm. That concludes the third-person discourse.

I created my first website back in 2006 for a friend. They recommended I start designing them instead of following my chemistry dreams. I figured that was crazy, but after building my first site, I fell in love. Now I enjoy working with different industries and trades for every design and learning something new. Currently I have had the pleasure of working with clients from the USA, Ecuador, Italy, Germany, Japan, and other countries.

17+
Years Experience
2
Degrees (CS & Chem)
6+
Countries Served
2011
Founded IFS

Core Specialties

  • Advanced logistics & warehouse tracking for E-Commerce
  • POS systems & API integrations
  • Financial software, tax & shipping integrations
  • Booking & ticketing applications
  • Graphic design & branding

Beyond the Code

When I'm not building websites, you'll find me spending time with my beautiful daughter Ember and my wife Eli.

Hiking & Outdoors
Gaming & Escape Rooms
Paddleboarding & Kayaking
Rock Climbing

Let's Build Something Together

Whether you need a custom web application, an e-commerce powerhouse, or a beautifully designed brand presence, I'd love to hear about your project.

Our Strongest Offering

Forge Your Next Website

Forged Sites are custom-built, static-first websites with a full AI content engine on board — no CMS to log into, no plugins to break, no builder to fight.

  • Working target: WCAG 2.2 AA
  • During work hours, an account manager still reviews material changes
  • DraftDash auto-drafted blogs keep your content engine running
  • Ethel AI-powered forms filter spam and capture genuine leads