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S

SMM & SMO
Social Media Marketing & Optimization

Idea Forge’s realizes that although many social media sites now encourage brands to advertise their goods without linking to an external website or landing page, social media remains an excellent way to boost traffic. For example, social media accounts for 11% of all mobile website traffic.

S

SMM & SMO
Social Media Marketing & Optimization

Idea Forge’s realizes that although many social media sites now encourage brands to advertise their goods without linking to an external website or landing page, social media remains an excellent way to boost traffic. For example, social media accounts for 11% of all mobile website traffic.

Why is social media marketing important for businesses of all sizes?

SMM is the simplest method of reaching a massive audience — more than half of the world’s population, 4.1 billion people, currently use social media. Additionally, this figure is constantly increasing — social media usage has increased by 10.2 percent since 2021.

Social networking is an incredibly effective tool for boosting brand recognition. According to Hootsuite, public news feeds account for 58% of online brand exploration. In other words, the vast majority of people discover new brands via social media.

In 2021, the average person spent 2 hours and 04 minutes a day. Additionally, this metric has increased — time spending on social media increased by 1.8 percent. As a result, social media is an excellent way to not only meet your followers but also maintain a long-term relationship with them.

Each year, social media platforms became increasingly important in terms of increasing revenue. For example, in 2021, 51% of internet users used social media to conduct product analysis prior to making a purchase. While only 14% of people on Facebook or Instagram are able to press a “buy” button, social media plays a critical role in the early stages of the buyer’s journey.

Daily and frequent posting

The primary guideline for effective social media marketing is to publish on a daily timetable, since your fans would become accustomed to seeing your posts on a regular basis. They’ll be livid if you fail to deliver on schedule. The frequency at which brands publish new content also counts — brands that publish new content once or twice daily engage twice as many consumers as brands that update many days a week.

To retain such a high frequency, consider repurposing original material — repurpose existing blog articles, landing pages, and deals on the website into a different format that is optimized for each channel. For instance, you can publish self-contained infographics from your landing page.

Develop a marketing strategy for each channel

SMM without a content strategy is a terrible idea — you’ll easily get confused, and your ads will be ineffective. Additionally, you can build a separate schedule for each site — they will vary in terms of average posting frequency, styles, and post style, among other factors. Your job is to identify the right choices for each platform you use and optimize its efficiency.

Utilize specialized services for automated posting to handle all of this multiplicity. They will not only assist in scheduling updates, but will also track the metrics for all of your social media pages.

WordPress Design Pricing

Here are some packages that are used for guidelines in pricing for our clients.  All packages and options are fully customizable and if you would like a more refined quote please use the tool here.

Starter

$100000One Time Fee
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Standard

$200000One Time Fee
Order Now

Professional

$300000One Time Fee
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Forged

$400000One Time Fee
Order Now
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WordPress Design Pricing

Here are some packages that are used for guidelines in pricing for our clients.  All packages and options are fully customizable and if you would like a more refined quote please use the tool here.

Starter

$100000One Time Fee
Order Now

Standard

$200000One Time Fee
Order Now

Professional

$300000One Time Fee
Order Now

Forged

$400000One Time Fee
Order Now

Our Work

Make sure to have a hosting & maintenance plan!

How should I develop a plan for social media marketing?

Without a well-developed social media policy, it is difficult to do meaningful marketing on social media. We’ve also written an in-depth guide on how to develop a content marketing plan for brand promotion. We’ll summarize the major points here:

  1. Determine your social media objectives. Align the SMM objectives with the overall company objectives.
  2. Analyze the brand’s target demographic. To win over your customers’ hearts, you must first describe their persona. Learn how to communicate effectively with your target audience via social media.
  3. Select critical social media outlets. Not all of them would be appropriate for your business; instead, choose channels that are common with your target audience.
  4. Choose the tone of voice for your brand. How you engage with customers shapes their perception of your company.
  5. Create a content strategy for social media marketing. Include a variety of different forms of materials, including advertising, fun, and educational.
  6. Define key performance indicators (KPIs) to monitor your progress. They should be highly aligned with the original objectives of the social media marketing campaigns.

Social networking is an excellent tool for engaging with consumers 24 hours a day. Additionally, at least half of your customers expect your firm to be open and available for assistance 24 hours a day. The best way to meet this requirement without incurring further budgetary costs is to incorporate chatbots into your social media channels.

Chatbots are most beneficial to the banking, wellness, education, travel, and real estate sectors. Indeed, their use benefits any company that is primarily concerned with customer service rather than revenue that needs customer management or other forms of consultancy. Chatbots allow businesses to save 30% on customer service costs.

Additionally, chatbots are ideal for small businesses because they allow you to get started with one of the hottest new marketing platforms, messenger marketing, while minimizing messaging expenses.

And the best thing is that you don’t need to employ a developer or acquire additional expertise to produce a social media chatbot — Idea Forge makes it simple and affordable to install Facebook and Telegram bots.

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Our Work

Don't Forget a Social Media Posting Plan!

Testimonials

Eric and his team really know their stuff. The website that they created was not only good looking, it was functional and user friendly. Eric was always easy to get a hold off to make any changes and great to work with. I was impressed with how knowledgeable they were in all the ways that a website can be enhanced through search optimization and social media. I highly recommend Idea Forge Solutions for all of your web needs.

Stan Ivanov, Apex Transit

I shopped around for a couple different companies to design my website and logo and stumbled across ideal forge and boy am sure glad I did. I really cannot say enough about this group. Eric’s and his team did a fantastic job on the website and nailed my new company logo on the second draft. Great People.

Jeff Johnson, Piedmont Painting Pros

Testimonials

Eric and his team really know their stuff. The website that they created was not only good looking, it was functional and user friendly. Eric was always easy to get a hold off to make any changes and great to work with. I was impressed with how knowledgeable they were in all the ways that a website can be enhanced through search optimization and social media. I highly recommend Idea Forge Solutions for all of your web needs.

Stan Ivanov, Apex Transit

I shopped around for a couple different companies to design my website and logo and stumbled across ideal forge and boy am sure glad I did. I really cannot say enough about this group. Eric’s and his team did a fantastic job on the website and nailed my new company logo on the second draft. Great People.

Jeff Johnson, Piedmont Painting Pros