What is Branding
Brand identity is the compilation of all the items that a business uses to project the appropriate picture to its customers. Brand identity is distinct from “brand name” and “branding,” despite the fact that both words are often used interchangeably.
Branding is a marketing concept that refers to the process of consciously shaping a distinctive brand. The brand is how the world perceives the business.
Assume you are a pupil of the middle school. As an insecure pre-adolescent, you want to be known as hip and welcomed to the cafeteria’s best table. However, you cannot simply convince someone to have the representation of you. To grow this brand, you must put in some effort.
Therefore, you can ensure that you are following the appropriate YouTube channels in order to stay up to date with the latest memes. Perhaps you begin practicing your free throw. Additionally, cultivating an image of your science teacher. These are the activities that contribute to the creation of your ideal image; they are your branding.
Finally, you must ensure that you appear the part. You save your money to purchase the latest Adidas sneakers that everybody lusts for. You get a brand-new haircut. You audition for (and are accepted onto) the basketball squad.
That which is tangible—the jeans, the haircut, the squad membership—is what constitutes brand identity.
Your brand name is what immediately identifies you with your clients. Your audience would equate your brand name with your product or service, and that identity is what establishes the bond between you and your clients, fosters consumer engagement, and shapes their perception of your brand.
Typefaces
Typography is the term used to describe the font (or typeface) used in your branding materials. It’s important to pick logo and brand fonts carefully. Typography is classified into four broad categories:
- Serif
- Serif sans
- Display
- Script
Serif fonts (for example, Times New Roman or Garamond) have an anchor (or, to others, small feet) at the end of each letter. This conventional typography is ideal if you want your brand to look trustworthy, traditional, and somewhat retro.
If “serif” refers to the foot, “sans serif” refers to the absence of the foot. Sans serif fonts (such as Helvetica or Franklin Gothic) have flat edges and lack the anchor or “heads” that serif fonts have. Sans serif fonts lend brands a more elegant, streamlined appearance.
Script typography is designed to resemble cursive handwriting (so much for those cursive lessons in grade school!). These fonts (such as Allura or Pacifico) can be an excellent way to give the brand a luxurious or feminine feel.
Display fonts are in a class by themselves. Each show font has a distinct characteristic, whether it’s an irregular letter form, outlines, shadowing, or a more artistic/hand-drawn edge (think Metallica’s lightning bolt font). Want to make a bold declaration and create a brand name that will endure? A view font is an excellent way to do this.
The typography you chose will communicate a great deal about your brand, so make wise font selections.
Logo Design
Your logo design serves as the foundation for the brand identity. When working with your artist, you should strive to ensure that your logo checks the following boxes:
- Clearly expresses who you are as a brand and what you value;
- Is aesthetically pleasing: keeping things plain, tidy, and uncluttered goes a long way;
- Is timeless, not trendy: the last thing you want is for your logo to become dated after six months.
- Adheres to the industry’s standards—and if you deviate, do so purposefully;
- Leaves an indelible effect on the viewers.
Additionally, you want to ensure that your branding partner produces the logo in a variety of formats (such as a black and white edition or different sizes) to ensure that you still have the logo you need—and that each version is consistent with your brand identity.
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Business Cards
If you’re involved in corporate growth in some capacity (and who isn’t? ), you’ll want to stock up on business cards. A well-designed card is an opportunity to reinforce a favorable impression of yourself in the minds of prospective clients or consumers. Keep your business card template simple: one side should feature your company logo and the other side should feature your main personal information.
Email layout
Email is an excellent tool for engaging your clients and generating sales. However, since the majority of people are inbox-overwhelmed, if you want to expand your company through email, you’ll need the right design strategy to differentiate yourself from the clutter. Consider the email’s meaning. Are you attempting to establish a personal relationship? Then keep things brief, succinct, and straightforward. You’re attempting to teach, aren’t you? Then properly format it so that it is easily readable and scannable, and have a few images to help it stand out. Are you attempting to inform your clients about the arrival of a new apparel line? Make a few beautiful product photos the focal point of your page.
Testimonials
I shopped around for a couple different companies to design my website and logo and stumbled across ideal forge and boy am sure glad I did. I really cannot say enough about this group. Eric’s and his team did a fantastic job on the website and nailed my new company logo on the second draft. Great People.
Eric and his team really know their stuff. The website that they created was not only good looking, it was functional and user friendly. Eric was always easy to get a hold off to make any changes and great to work with. I was impressed with how knowledgeable they were in all the ways that a website can be enhanced through search optimization and social media. I highly recommend Idea Forge Solutions for all of your web needs.
Testimonials
I shopped around for a couple different companies to design my website and logo and stumbled across ideal forge and boy am sure glad I did. I really cannot say enough about this group. Eric’s and his team did a fantastic job on the website and nailed my new company logo on the second draft. Great People.
Eric and his team really know their stuff. The website that they created was not only good looking, it was functional and user friendly. Eric was always easy to get a hold off to make any changes and great to work with. I was impressed with how knowledgeable they were in all the ways that a website can be enhanced through search optimization and social media. I highly recommend Idea Forge Solutions for all of your web needs.
Ready to get your company branded?
Your brand name is what differentiates you from the sea of rivals and communicates to your clients who you are and what they should hope while dealing with you. And if you want your brand to be viewed positively, it’s critical that you nail your brand identity and build designs that truly represent who you are. And now that you’ve mastered the craft of branding, it’s time to get to work designing.
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