Why is social media marketing important for businesses of all sizes?
SMM is the simplest method of reaching a massive audience — more than half of the world’s population, 4.1 billion people, currently use social media. Additionally, this figure is constantly increasing — social media usage has increased by 10.2 percent since 2021.
Social networking is an incredibly effective tool for boosting brand recognition. According to Hootsuite, public news feeds account for 58% of online brand exploration. In other words, the vast majority of people discover new brands via social media.
In 2021, the average person spent 2 hours and 04 minutes a day. Additionally, this metric has increased — time spending on social media increased by 1.8 percent. As a result, social media is an excellent way to not only meet your followers but also maintain a long-term relationship with them.
Each year, social media platforms became increasingly important in terms of increasing revenue. For example, in 2021, 51% of internet users used social media to conduct product analysis prior to making a purchase. While only 14% of people on Facebook or Instagram are able to press a “buy” button, social media plays a critical role in the early stages of the buyer’s journey.