Is Shopify right for my store?
Now that you’ve determined that Shopify is the best platform for your eCommerce store, what’s next?
Shopify has a plethora of pre-designed and affordable templates, but does that mean they will give your store the best chance of success?
You want to differentiate your store from the competition, and using the same template design as dozens or hundreds of other stores is less than ideal.
For those interested in dipping their toes into the Shopify waters, it’s worth perusing Shopify’s selection of premade templates, if only for inspiration. A custom Shopify website design is required for established Shopify stores looking to improve performance and be more “on brand.”
Is Shopify responsible for the design of your website?
Shopify does not offer custom website design services; instead, you must either select a template from their store, purchase a third-party Shopify template, or hire a professional web design agency to create a custom theme for your Shopify store.
While Shopify offers some decent premade theme templates, the majority of established Shopify stores use a custom-designed theme that is tailored to their brand aesthetics and online goals.